> Small Business Saturday
Small Business Saturday
| We all know what Black Fridays is, the day after Thanksgiving, when large retailers have door buster sales, and there's Cyber Monday, the Monday after Thanksgiving and biggest day for online shopping. Now, AMEX has declared Saturday, November 27th the first annual Small Business Saturday to encourage people to shop at their local small businesses. On Small Business Saturday, take some time to look around your town and you'll find local shops and restaurants that are truly hidden gems of interesting merchandise, gift certificates, and where service is top-notch. Mom-and-Pop shops are typically more focussed on customer service, a mark that larger retailers often fail to hit. You are likely to meet the owners in person. Small businesses create jobs and invest in their communities. Supporting them by shopping and dining local supports your community. Business owners who want to get involved are eligible for $100 in free facebook advertising by going to smallbusinesssaturday.com And shoppers are encouraged to spread the word about Small Business Saturday through the social marketing tools on the website. For American Express card members, the first 250,000 to pre-register their card and then spend at least $25 on Small Business Saturday at a small, independently-owned small business will receive a $25 statement credit. |